It seems like the holiday season starts earlier and earlier each year. The moment Halloween ends, the spooky decorations are replaced with garlands and mistletoe. If you have a retail location and don’t already have a charging station as part of your floorplan, you may be missing out on an opportunity to learn more about your customers and potentially boost your sales for the holidays.
The vast majority of consumers use their cell phones for digital coupons, price comparisons, navigation and more, which means phone charging is one of the most sought after commodities. If you’re a retailer, consider leasing or purchasing a charging station for your location this holiday season. You may find that this added service will wildly benefit your business and may end up paying for itself in increased revenue in the long run.
Don’t believe us? Here are the top 3 reasons why retailers should invest in a charging station for the holiday shopping season.
Build Customer Loyalty
While a large portion of consumers choose to shop online, many still choose to do a portion of their shopping at retail locations. This is because brand loyalty dictates their shopping choices and this loyalty is typically built through traditional, in-store experiences. Online shopping has heightened consumers’ expectations for their shopping experience, so you’ll need to do everything you can to meet those expectations. If a store or retail location provides a top-notch experience in both high quality products, top-notch customer service, and accessibly amenities, customers are more likely to continue purchasing from that particular brand.
Capture Important Data
Technologies such as beacons and interactive digital signage are common in today’s marketplace but they may not always capture data that’s useful to your business. Charging stations that include LED displays have the ability to capture a wide variety of information from contact information to customer loyalty numbers or even survey questions. You can also track how many customers visit your social media platforms or specific webpages via the use of specific referring links displayed on your charging station. This way, you’ll be able to capture actionable data but also get a sense of how many of your in-store customers are interacting with your brand online. This data can be used to better your customers’ experience and can also help you fine tune your marketing strategies and ad-retargeting online.
Proudly displaying a charging station in your place of business is proven to increase foot traffic, particularly those who wouldn’t typically visit your location. More often than not, simply offering the ability to charge gets new customers in the door without having to spend money and time advertising to a new demographic. While getting new customers into the store is step one, charging stations take it a bit further by boosting dwell time. This means that consumers are more likely to enter your store and stay longer, which increases the chance of them making a purchase.
At the end of the day, a charging station can help bring your customers into your location, keep them there longer, and help you connect with them before they walk out the door. If you’re interested in driving up your sales this holiday season, contact us today!