As Seen On - InCharged

As Seen On

Top 5 Business Lessons for Starting and Staying Lean

Many successful businesses start out with funding — from a bank, from investors or even from personal savings. My business was not like that. I was young, so I only had a few months of savings in my bank account and when I researched the loan process at my bank, it just seemed too…

Is Your Employee Having an Off Day—Or Is Something More Serious Going On?

GI find that just asking has help me identify if my employee is having a rough patch. It also helps with rapport and shows we genuinely care.

Falling behind the trends? 12 ways to successfully adapt and catch up

Get ahead of the next big trend. If everyone is doing 3D VR sets, then I’m doing social vending. When I have missed the curve on a product or offering I use that time to get ahead of the next one or offer something…

6 Smart Ways to Deal With Workplace Stress

Remember, it’s all in the mind. Stress at work is largely a mental state, and becoming aware of that fact can sometimes be the key to overcoming it. Jessica Gonzalez, founder of cell phone charging station provider InCharged, says: “When I’m…

13 Agency Pros Share The Most Important Career Lesson They’ve Learned

Operate Lean. Early in my startup when we started earning revenue, I was tempted to get an office in Manhattan or go out and buy the car of my dreams. I looked at all the other funded companies and thought that having the big office meant…

Need To Reach Gen Z? Here’s How To Market To A Younger Demographic

Show Them How You Can Help Them. Gen Z can spot promotions and sponsorships from a mile away — they’re looking for value. The trick is to focus less on selling to them and more on how you can help them. For example, instead of an ad spot…

15 Best Practices For Your New Company Blog

Establish Expertise, Not Self-Promotion. Think beyond self-promotion. The purpose of a blog is to add value for customers, not to hard sell. Think of yourself as a subject matter expert and use the space to establish expertise in your industry…

6 Ways to Get Your Office Out of a Winter Rut

Turn it up. Sometimes the smallest changes can make all the difference. If you can’t manage major shifts in your team’s working arrangements, find little ways to add excitement to the work week this time of year so employees have a bit of extra…

What’s the next big thing in IoT? 14 experts share their predictions.

The healthcare system. Our healthcare system is slow, inefficient, and sometimes prone to error — yet it relies on many things that could be effectively automated and improved with technology. Telemedicine will be big and so will additional…

14 Smart Ways To Set And Track Department-Specific Goals

EOS Vision/Traction Organizer. We use EOS V/TO™ to track all of our group and individual goals. We share our goals at the beginning of the quarter, and revisit them at the end. Since it’s out in the open, if someone does not meet their goals…

11 Best Tips To Grow A Multimillion-Dollar Business

Develop Partnerships. What helped us get over the one-million dollar mark as a new business was partnerships. We partnered with companies in a non-competitive business and gave them referrals for free. After a while, they started to return the…

How to Sell More Event Sponsorships

Sponsorships can be critical for your event, providing the cash you need to create an impactful experience for your guests. But if you’re like most event planners, securing sponsors can be a challenge. Here are some key points you need to keep in mind…

Audience Alignment: 12 Ways To Navigate The World Of Brand Partnerships

Be Upfront About Your Connection. Be transparent about the partnership, and be genuine. Not only do overly pushy co-branded promotions seldom work, but they damage trust with the audience, which is tough to rebuild. Brand partnerships work best when…

New Jersey enacts its own net neutrality regulations

Jessica Gonzalez, CEO of Incharged, a Newark-based operator of cell phone-charging stations, also spoke at the governor’s press conference. Net neutrality supporters have said that the rules, which in 2015 were adopted during the President Barack Obama administration…

Phil Murphy smacks at Trump to protect net neutrality in N.J.

Gov. Phil Murphy on Monday unveiled his latest effort combatting President Donald Trump’s administration: two moves he said will help protect “open” internet access for New Jerseyans in the wake of the federal government’s controversial decision to repeal…

Murphy signs executive order for net neutrality

Jessica Gonzalez, CEO of Incharged, a Newark-based operator of cell phone-charging stations, also spoke at the governor’s press conference. “Net neutrality helps and protects tech companies like mine. Without net neutrality, businesses and communities around…

NJ will only ink contracts with firms that observe net neutrality

“Having a free and open internet allows for people to find us, consumers to get more information about our product and help small businesses like us, who don’t have a lot of marketing budget, get creative and reach consumers…

11 Agency Payment Models That Make Sense In The Modern Marketing Landscape

Flat Rate Plus Bonus Payments For Campaign Results. Even the best campaign will not yield the desired results if there’s friction when a potential customer engages with a representative, or if there’s an unpredictable event that causes the market to shift…

13 Crucial Questions to Ask Yourself Before Investing in a New Technology

Can I just improve on my current technology? I always try to ask myself why I need this new technology, and if it is worth the energy to implement it versus just improving what we currently have. It might be exciting at first, but might take months to fully implement…

Enhance Your Event Experience With Simple Gamification Techniques

Gamification isn’t just for kids and millennials. It’s a strategic move that can make your event more effective and profitable by providing a memorable way for brands to engage with attendees. It sounds like a buzzword, but chances are you’ve already experienced this technique: Have you ever had a credit…

Seven Ways A Woman Can Get The Workplace Recognition She Deserves

Asking for feedback from your boss and boss’s boss is a great way to show that you take initiative and care about your work. If you’re looking for a raise or promotion, meet with your boss and be prepared to show the value you bring to the table with concrete examples…

Want To Work Smarter, Not Harder? Follow These 14 Tips

Turn Off The Internet. When I walk into the office, I write out my to-do list for the day and put the hardest thing on top. Then I stay off the internet until it’s done. This allows me to not check any emails (which is a huge distraction) and give 100% to this task. This…

How to Save on Trade Show Shipping

As a business owner, your first couple of years tend to be the most challenging. Back when I was first getting started in the event industry, I was always on the lookout for ways to promote my company’s products. Eventually, it occurred to me that I ought to be exhibiting at…

Difficult Client Or Campaign? How To Motivate Your Employees To Reach The Finish Line

Encourage Creative Mental Breaks. When our employees feel challenged, we like to get them out of the office and doing something other than work. For example, on a particularly challenging project we went to the local arcade for an hour or so, then came back to the office refreshed and ready to roll…

The ‘Write’ Stuff: 16 Agency Pros Share Their Best Piece Of Writing Advice

When writing anything for my company, I try to keep some structure, but also try to be human and tell a story. I want people to connect, and stories are the ways I can connect with people and brands…

The Little Black Book of Billionaire Secrets 15 Tips To Increase Your Brand’s Visibility With Experiential Marketing

Don’t Wait To Make Meaningful Connections Experiential marketing has been rapidly growing, and more and more companies are investing. Don’t wait to get started, but do wait to launch until you have a clear objective with results you want to achieve. Experiential marketing is extremely successful when brands…

Forbes Agency Council Members Share New Launches, Warm Welcomes and Exciting Awards

Founder and CEO of InCharged, Jessica Gonzalez, is helping people everywhere power up. The company’s new release, the Power Box, was launched on November 1 to provide waiting rooms, conference rooms, outdoor event venues and more sleek and powerful option to include an ever-crucial charging station to guests…

 

15 Popular Trends That Underperformed In 2017

At the beginning of every year, media outlets, tech leaders and prominent marketing and advertising players make their predictions for what trends are expected to make an impact throughout the coming year. Sometimes their predictions hit the mark, and other times they are in left field with their analysis…

Managing Life As A Mom And CEO

I remember my son’s one-month birthday vividly. There were no candles or presents or family gathered around a table, though. I remember it clearly because I was sitting on the floor crying, wondering what to do. When my son was two weeks old, my administrative assistant quit unexpectedly. By the following…

How To Turn Your Customers Into Your Best Advocates

Not long ago, I had a huge a-ha moment: one of those realizations that you know will impact your business for years to come. One morning, the host of a business-focused talk radio show reached out to me and asked me for an interview. He’d received a newsletter I’d written, and it had sparked his interest…

How To Use Social Amplification to Extend Your Brand’s Reach

A few months ago, I was scrolling through my Twitter feed one night. Suddenly, I had an aha moment. I realized that I was taking screenshots of events and products that other people had tweeted, with the idea that I’d research them the next day on Google. I made a habit of this…

6 Savvy Tips to Increase Sales This Black Friday

Thanksgiving is right around the corner, which means more than just turkey and mashed potatoes to the savvy shopper: Black Friday sales are almost upon us. Retailers can win big on the biggest shopping day of the year by offering enticing deals — and knowing how to get them in front of the consumer…

Meet Jessica Gonzales, Founder and CEO of InCharged

Jessica Gonzalez is an entrepreneur with a knack for bootstrapping. Eight years ago, she moved back into her parents’ home and began working three jobs so she could start InCharged while retaining 100 percent ownership, operating without debt and with positive cash flow…

How To Keep Customers Plugged In

Tweet, ding ding, bzzzz! Bartenders and bar owners are now stragers to the sounds of phones going off in their establishments. It’s no question that wer’ve become a heads-down, feed-scrolling, thumb happy society. But all that phone use invevitably leads to drained batteries…

8 Ways Entrepreneurs Can Streamline Their Day

One of the best hacks that has transformed my quality of life has been to focus on my mind and body before my business. Living a life of constant stress often makes you super unproductive. I personally allocate time everyday to exercising, eating healthy, making sure I spend time with my son and mental health…

How Entrepreneurs Can Accurately Determine Whether A New Market Is Lucrative

In the early days of starting my company, there’s one thing that I remember everyone saying to me: “Hey, why don’t you put your charging stations in bars? People need to charge their phones, bars almost never have a place to do that – it’s the perfect market”…

2016 Dell Women’s Entrepreneur Network Research Symposium

DWEN Symposium highlighted the fact that entrepreneurs need to actively seek out mentorship and when a mentor is found, they must be specific about the kind of help they need. Cultural norms were also discussed at the Symposium, including unconscious bias and the lack of role models for women…

Three Ways For Busy Entrepreneurs To Manage Stress And Burnout

There’s something about the entrepreneurial personality type that leads to success. A young, energetic, enthusiastic entrepreneur can just keep going and going. When other people are ready to throw in the towel and quit, this personality type will redouble existing efforts…

Is Entrepreneurship Something That Anyone Can Tackle?

InCharged delivers more than a power boost – we offer unique tactical marketing that puts brands InCharge of their customer experience. We are committed to providing the fastest, safest, most efficieent charging technology while collaborating with our partners to ensure and effective user experience…

13 Ways Augmented Reality Technology Can Work To Your Advantage

The new augmented reality for the iPhone is great opportunity for a brand to utilize this with experiential marketing. Consumers are spending on experiences, and if you can create an experience around this new feature while staying super relevant with new technologies…

11 Entrepreneurs Reflect on What They’ve Learned About Change

During a rough patch in our growth, we went through every aspect of the company and made massive changes to improve, which has drastically helped our efficiency and profits. Change should be a part of the culture: If something doesn’t work, employees should not be scared to scrap it…

Unique And Meaningful Gift Ideas For Your Boss, Colleague Or Client

One of the most meaningful gifts I’ve received was a gift basket from an employee I fired. He sent me a message reading, “Thank you so much for the opportunity to work with you, I have learned a tremendous amount of skills that I am forever grateful for…

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