Posts in category: Blog

During your search for the right charging station, you may wonder whether it’s better to lease or purchase your new charging station. While the decision to lease or own is crucial, the right answer depends on your specific needs. Here are a few things to consider before choosing whether to rent or own a charging station.

Continue Reading

How can you tell you’re getting a good ROI when you invest in technology? Yes, the appeal of a charging station, HD display, or other technological amenity can draw in a crowd, but how can you be sure that translates into increased business or engagement?

A charging station is a great investment because it’s proven to attract attention and increase foot traffic – but you don’t have to take our word for it. Our new PeopleCounter technology has the ability to provide hard data on how event attendees interact with your charging station so you can get an accurate read on how well your station is performing.

PeopleCounter uses a camera with tracking technology to provide valuable metrics such as age, emotion, gender, and the movement of people around your charging station over time. With this service, we’ll gather the data and send you a report one week after the event so you can see exactly how valuable your investment truly was.

The convenience of having us collect and analyze the data for you can empower you to make a better assessment of what (if anything) needs to change to make your next event more successful. You may also be surprised at the demographics and responses you’re seeing from the people that actually use your charging station and can tailor the content of your display or branding accordingly. It can also be a powerful resource to have when pitching the use of charging stations to business partners, board members, team members, or other departments within your organization.

Using PeopleCounter can ensure you have a solid grasp on how well your investment is truly performing. Contact us today to learn how!

Here at InCharged, we’re always looking for new charging options so we can better serve a wider number of events. In the past, all of our portable device charging packs have been flexible but if your guests wanted to use their phone while it was charging, they’d have to stay in one place. While this boosts dwell time and brand engagement, it may not be a viable solution for events where you want your guests out and about.

That’s where our new PowerPack Kiosk comes in.

Continue Reading

Many charging stations require an external power source, and while this isn’t a problem for most event hosts and locations, outdoor events or venues with unique floorplans can have limited access to power. We’ve taken this into consideration and are excited to announce our new Battery Pack option!

Continue Reading

As Spring is upon us, you’re likely cleaning out the layer of dust and grime Winter has left behind. Between mopping the floors, scrubbing the bathroom, and generally tidying up, there’s something you use more than any other appliance that you’ve probably left off of your cleaning list. Continue Reading

The highest civil court in Italy, while discussing the workplace compensation case stated that the cell phones can cause severe health issues that can even lead to cancer or brain tumors. However, the statement was criticized by the medical experts in Italy by making an explanation that there is not any scientific research or study that claims the cause of cancer due to cell phone usage. Furthermore, the decision that was made public in October stated that the Labor Law Section of High court in Italy ruled in favor of the verdict Innocente Marcolini, who was a former commerce manager in Brescia, and developed a trigeminal ganglion tumor near his left ear.

Continue Reading

If you’re searching for a way to connect with event attendees, look no further than the ultimate conversation starter- the charging table! Our charging cocktail tables come equipped with 9 smartphone charging tables, 6 open USB ports and 3 A/C outlets, so there’s power for devices of all shapes and sizes. Tables can also be branded with your own artwork, branding, logos, and colors so you can project the exact message you want while grabbing the attention you need.

Continue Reading

Nowadays, the organizations are shifting their interest from the traditional way of spending on advertising and marketing towards the modern habits of event sponsorship due to which the impact of traditional marketing and advertising is diminishing greatly and their prices are increasing. Furthermore, the interests of the people on TVs or magazines are also decreasing but in the same way, the cost of viewing has gone in the opposite direction. The channels are also reaching various customers, due to which the audiences are becoming more fragmented that is making it harder for them to reach their specific target audiences with the use of traditional formats of advertising. Customers are also becoming much more selective regarding their attentions and they easily forget or ignore the things in which are not all interested or find it irrelevant.

Besides, the marketers are taking the event sponsorship as an opportunity to provide their message with a specific topic that is relevant for the audiences as well as in which they can show their interest. The event sponsorship also allows the brand to effectively interact with their target audiences in a more engaging manner that not only grabs their attention but also enhances their experience in a better way. Here are the reasons –

• Interactive – Events create an opportunity that you can use for branding and consumers.
• Emotional – Events organizers mainly focus on the topics, themes, and causes for which customers are passionate to know about.
• Relevant – The attendees prefer to attend the event only when they want to learn from their experiences and want to know about the competitions in the market.
• Immersive – If you want to leave a positive impact of your brand on the audiences then you need to take care of multiple touch points and components relevant for the event.

Event Sponsorships

What do sponsors want?

If you want to enhance the visibility of your brand in event sponsorship then you need to understand their target they want to achieve by hosting an event. You don’t have to spend money on the traditional advertising and marketing channels but you need to remember that it is important to know about those who are spending money and they need to be held accountable for clearing how they are spending their budget and gaining relevant ROI. If you want to make your event competitive, then you need to look for the sponsorship packages that are attractive for the potential sponsors and provide them with the outcomes for what they are looking to achieve, so will need to demonstrate how the sponsorship can help you to reach and enhance the engagement of the target audiences.

Event sponsorship packages need event tech

If your sponsorship packages will be the same every year then your sponsors can get tired of the same routine offers, and they will start losing their interest or even start pulling out. Whether you want to attract new sponsors or looking to hold your well-established relationship with high-values, then you should redesign your sponsorships by providing a range of creative options that also helps sponsors to achieve their goals. The requirements and prospects of the sponsors change with time, but if they want to remain competitive then they should focus on the strategies to make the event professional to explore their event technology that can redefine and expand their sponsorship offerings.

Tips to maximize event sponsorship ROI

You can market your event in a variety of ways that includes TV commercials, or social media campaigns. However, another way that businesses can use to enhance their exposure is by sponsoring an event. It can help to attract new customers, enhance the engagement of the attendees, and improve your reputation in a better way which is more likely that the events of every type take place in your commodity every year and it is essential to sponsor the one that is relevant for the mission of your business or products. Here are some of the tips that you need to keep in mind while maximizing the return on investment of sponsoring an event:

Event Sponsorship Trends

Understand your target audience – While choosing an event to sponsor, you should have a deep understanding of your target audiences that you want to attract in which you need to include their age, gender, and everything. Accordingly, you can choose the event that will allow you to reach your potential customers or have the greatest impact on the community.

Understand your investment – Every event has a different level of event sponsorship trends and the one with higher tiers provides access to more relevant tactics. Along with finalizing an agreement, you need to examine the level of sponsorship levels that ensure you to choose the one that fits the needs of your company.

Engage with your audiences – While sponsoring an event you need to make sure that your audiences can stay engaged which is a great way to gain their complete attention. If you want to gain greater benefits, you should find a way to enhance your interaction with your event participants either with a booth activity, free handout or any other tactics.

Provide the relevant data about the target audiences – The most basic reason that marketers choose for sponsoring the event is to effectively build their brand as the main reason for choosing your event is their way to reach the goal. Every sponsor knows that they can gain their target audiences in the attendance present in the event so the most relevant way to help your sponsors is to meet their goal and provide them the data about the attendees.

Give the relevant data before and after the event – The events are the most relevant way if you want to enhance their virtual presence due to which the opportunities for the packages decreases and the event professionals are left with only digital ad space that is in the newsletters and on the web. Furthermore, you can use the technology that captures the interest of the attendees in a better way and also raises the opportunities for placing logos for branding.

Enable rich content – You should provide your partners with the opportunity to host a conference breakout session or a spot on a panel discussion. You can also look to your partner to enhance the content by adding the case studies and other education while delivering the speech or sharing the information with the attendees. The main reason for sharing such information is that it can help you greatly as the attendees find it relevant and a great event when they get an opportunity to see the real-life examples as it can make the content more effective and relevant.

Reach higher attendees – If you are keeping your attendees engaged and involved then it can help you to promote your conferences that can also keep your attendees satisfied when you make efforts and these are also a great way to enhance your interest in the conferences. You can provide tools for marketing as these can keep the attendees satisfied as well as engaged throughout the event.

How to get sponsorship for your event?

If you want to get the relevant odds in your favor, you need to approach the relevant sponsors:

Identify your assets to the sponsor

Sponsors use their event sponsorship trends as a strategy for marketing so they want something out of it otherwise they will not sponsor anyone and spend their thousands of dollars. You need to be sure about what you are offering to your sponsors that are directly tied to the campaign strategy as it should be more than the eyeballs and extra click to their websites. If you will share your details regarding your mining reports that contain predictive analytics and everything then you can keep your customers satisfied. It means you can provide the relevant data to your customers with the free VIP membership that is a part of the cross-promotions. Furthermore, you need to identify the unique incentives that can make you stand out from the competition.

Event Sponsorship Strategy

Timing is important

Mostly, the companies do relevant sponsoring various times and their budget is formulated based on the previous year and the optimal time of year differs depending on the factors such as the condition of the economy, the industry, and the performance of ROI for the company. Various companies sponsor events every year but they have a limited budget during various seasons as mainly the companies’ host event during the summers and fall seasons. Most of them do not sponsor during that time of the year as they are saving their budget to host their events and they begin with sponsorships during the winters when the activities of the customers are slower than usual.

Provide the relevant data in your proposal

Sponsors take your event as an opportunity with which they can advertise their brand as well as a company due to which they mainly focus on predicting the success of the event. So, while showing your proposal you should include a spreadsheet with the strong data visuals that can provide reliable information about the attendees, the total number of attendees among them who have attended the events in the past, their engagement on the social media platforms, and other information. Furthermore, the basic data can help the sponsors to get the relevant information and review about your company so you should always update your data with the view that it can satisfy the benchmark of your company in the most reliable way.

Propose different level of packages

If you are presenting the proposal then make sure to avoid the desired monetary amount and you should provide various tiers of sponsorship options to your sponsors. If you need some money to host the event then you should not ask for the complete amount instead you can let your sponsor know that you will accept a smaller funding amount and the package should include everything. Furthermore, you can depend on multiple sponsorships to obtain your complete spending as if you want to maintain your relationship with multiple sponsors then it is the most reliable option.

Make it about the sponsor

You need funds for hosting the event and using the sponsors to fulfill your event needs but you can also be direct to ask the sponsor about their demand in return as it is the only way with which you can customize the reliable package that is also suitable for the needs of sponsors. You should know the needs of the sponsors and do your best to fulfill your needs but make sure to handle the negotiation effectively as it is a great way to get the reliable value that is fair for you.

How to pitch your event sponsors

When you know about your potential event sponsors while making the event sponsorship strategy, you should work to pitch them as it does not matter whether you are sending an email or calling them, you can follow these tips if want to see the success:

Research your target audiences

When you start researching your target audiences, you should know the companies that are on your list along with the vision and each has a history of sponsoring events in the past so you should dig even deeper for better results.

Before reaching out to your target company, you need to be aware of:

• The key decision-maker, the personality they had, and their contact information with which you can stay connected.
• The marketing objectives of the companies.
• How sponsoring an event can help you to meet the objectives of marketing efficiently.
• Whether your budget is according to the needs of the event or is it relevant to your needs.

If you have the relevant information on each attendee or sponsor that you want for your event and to whom you want to stay in contact as it is the most relevant way to get better results.

Communicate value

When you become aware of the event sponsorship strategy and its benefits when you are contacting, it can help you to know about your communication value, which is essential to secure the partnerships. If there will be an unequal exchange of value and less communication then it will be built a reliable relationship with other organizations. So, you need to improve your relations with the company you are contacting instead of only focusing on improving your event. Furthermore, you should convey the relevant information regarding how many attendees you want to attend your event and their brands that have sponsored your event in a better way during the past days as the ROI in the previous sponsors, and any other relevant information. The details that you share differ depending on your industry and the period your event is running as well as the people who are contacting but you should do your best to communicate value.

Sponsoring the Event

Include social proof

You can use social proof as a form of a testimonial from the previous partners that can go a long way towards convincing a brand to sponsor your event efficiently. It is the same as the review that everyone prefers to look for while making online purchases and these are the great ways with which the sponsors can know about their previous partners and their experience with your brand. If you want to go the extra mile and have the ability to handle everything efficiently then you can create a complete experience with your top sponsors. It can provide relevant help to secure your sponsors by showcasing your positive ROI with an effective partnership, so you should take care of everything in a better manner.

Best practices to build a reliable partnership with sponsors

The pitching and partnership with the sponsors depend on the communication so when you start working with the sponsors make sure that you have the relevant communication and it is essential to use a common language as it allows you to focus on the relevant business goals and what will be their outcomes that can make both the parties successful. If you are focusing on building the beneficial partnership and co-sponsorship programs then you should provide them an outline of opportunities for additional exposure to collaborate on content. However, a collaborative environment helps you to maintain the relevant relationships with the sponsors of the current event who can stay connected in the upcoming events as well.

You might have heard from everyone the call was disconnected in between because I am running out of battery and the charger was not with me. So, if you are present at any airport or shopping mall then you easily get charger stations installed that help you to charge almost any mobile phone.After research, researchers found that using the public charging stations can prove unsecured because during your charging data can be downloaded from your mobile phone.

 That doesn’t matter which charging ports you are carrying; you will find each and every USB connector at the places, the kiosk set up appropriate charging stations to provide the ease to the attendees. Along with convenience the charging station also requires a number of security issues.

Charging in Public

Secure your phone at the public kiosk at the time of charging

Generally, there are two ways to keep your mobile phone batteries safe. Firstly, you can use the power cord that plugs directly into the electric outlet. Secondly, you can use USB based chargers that draw power from the computer’s USB ports. If you use the latter option your data can be at risk.

So, simply to protect your data while charging it at a public kiosk. Switch off your phone before connecting it with any public charging station.

Steps to protect your cell phone data from public charging ports

 Most of the folks totally depend upon the public charging station which proves to be risky. No doubt, using USB is a convenient option but it’s risky too. Hackers can transfer your data over a USB connection. So, think before you plug your phone to the unknown charging station.

 The main reason behind transferring the data through USB is it only sends the data and doesn’t transmit power. That’s why we always plug in our phones to get the transfer file back and forth.

 Ways to use the USB charging ports

 Buy USB charger­­­­ – only adapter

 If you usually charge from the USB and are concerned about the risk of your data, you can buy an inexpensive USB charging adapter that proves effective. This device is known as “USB condom” means to protect your data, it’s just a little dongle that you plug into the USB port before you connect your phone to charging cables. So the dongle only transmits the power and disconnects the pins in the dongle.

But the dongle has one drawback that it cannot charge fast to charge fast it requires data pins for negotiating with charging speed, it only simulates maximum 1A charging signal.

Use your charger in the AC outlet

Many public charging stations provide the Charging ports with the AC outlets, to attain the safety and high speed, plug in your phone’s standard charger directly into the AC outlet and charge your device. It is risk-free even if the network traffic is being transmitted over the electrical wire then also you are safe as long as the plug is inserted in the charger.  

Charge from your power bank

Rather than hopping in search of a charging outlet take your portable battery charger along with use Just plug your phone into the battery to charge it whenever you are away from your charging stations. If you found an AC outlet just plug your battery into the outlet and recharge it. You can learn how to charge your phone faster and recharge your batteries at the same time.

Portable charging stations

Keep your devices secure at the airports

In the busy holiday season, the number of people plans to travel out of the country or plan to come back home from jobs. The attendees prepare themselves for the hassle they face on the busy airports. Below are the tips to handle your laptops, smartphones, and tablets while spending time at the airport.

• Before you leave your home, take some time to check a few more pre-travel to-dos.
• Lock your all device that you carry along with you while traveling be that your smartphone, PCs, Macs, laptops, tablets. Create a strong password or generate a touch ID. The password must be of eight special characters’, letters.
• Make all your apps and operating system updated to the latest version, to protect your device from any known vulnerability.
• Print Out your whole documents from your copy, like your boarding passes and baggage tags because the automated kiosks installed on the airport those touch screen kiosks are hackable.
• Turn off your WIFI, file sharing, and Bluetooth automated features as the device settings did not connect automatically to any outlet while you arrive at the airport.
• Download any security software to protect your smartphones and laptops.
• If it’s urgent to use the public WIFI at the airport download the VPN app to protect your information. 

Take your chargers along with you

The risk mobile devices are facing, the major culprits are the popular charging stations. When your flight is delayed and your device battery is low, you aren’t able to use your smartphones and tablets then installed charging stations always tempted you. But result in stealing your data.

The two major reasons for not using public charging stations are, firstly juice jacking (is a type of cyber-attack involving in a charging port that doubles as a data connection, typically over USB) can happen which tempered the hackers out to get your personal information. This happens because we use USB to transfer data onto or off of your phone. If you use the compromised charging station the hackers will access or steal all of your personal information: email, photographs, and more.

In case you forgot your charging device and need to charge by USB then turn off your phone before plugging it into the USB cable to minimize the data being accessed. This, not the exact way to eradicate the risk as some devices turn on ones charging but up to some extent it works.

Secondly, video jacking it’s a new version of juice jacking that requires hackers to outfit a charging station through HDMI splitter and recorder. The fraud can work the same as in juice jacking the only difference is while you plug your device on charging station the hacker can view as well as record whatever you do on your smartphone.

This major threat is the hacker can also see your personal identifying information that gives access to your financial or email account.

• Keep below checklist into your mind while traveling:
• Don’t use a USB based charging station.
• Pick the power cord and power bank (portable charging station) along with you while traveling.
• If you use the phone while charging, don’t enter any sensitive information.
• Lock your device or switch off it while using the public charging station.

Avoid using public WIFI 

Once you change your phone, you always persuade the convenient thing the public Wi-Fi instead of your own data plan. But don’t use it as public WIFI is convenient but rarely secure. In crowded places like airports, the hackers have a large number of targets they can attract you by providing the bogus hotspots by the name that sounds legalized. Once you get connected to the unsecured WIFI your whole information can be snooped by hackers.

Provenance:

• Use the VPN to encode the information that enters and leaves your mobile devices. If you use any VPN app all your private information will remain private no matter how unsecure the WIFI connection is.
• If you use the public WIFI then choose an option that is password-protected. 

So, if you are planning to enjoy with your family with peace of mind then do focus on these mentioned checklists at the airport to avoid unnecessary loss of data.

Ways to protect your mobile device privacy

In today’s era, smartphones are a one-stop payment. We use for tweeting, Facebook checking, productivity, gaming, health care, work. We use smartphones just to do everything like, mobile banking, searching out the new place, and emailing the last-minute notes on a project.

As we use the hacked browsers, use WIFI at the coffee shop, and very commonly forget to collect our electronics from cabs (as search comes out that minimum 7.1% folks lost their phones) from here the hacker hack all your personal information that stored in your mobile device.  

This is so threatening not only for individuals but for all the countless entrepreneurs. If they have a bring-your-own-device policy (BYOD) then the risk can be eradicated because everyone’s phone carrier varies according to the level of security.

Charging with power bank

Follow these steps to secure your wealthy data 

Use pass code

Using a passcode may sound funny but research shows that nearly 64% of people don’t use passcodes. Not using the passcode can be a horrible idea. As your essential handled information can be swiped up by anyone.

Whenever you create the passwords use the same security measures used in other devices. Don’t use your birthday or social security number like “1234”. Never share your passcode with anyone, it doesn’t matter how close that person is to you. The main thing is to never use the password used in other sites or devices.

Select trusted app

The new app tempts a lot but unknown how private and secures it is. Make a thorough check while downloading any app and entering your personal information. Trusted apps like Amazon, Android Market, and iTunes.

Be careful while using the financial apps, the real one shouldn’t ask you to repeat your account number in order to access your account.

Avoid clicking on suspicious links

Suspicious links can be fraudulent links, as these are small incredible screens that can be a false sense of security, but people likely click on those suspicious links on their mobile than on PC. Don’t click on the given URL to enter your personal information carefully. Many banks provide the list of what they will and what they will not ask for. Do proper research before invading your private enlightenment.

Use the remote wiping

Did you ever lose your phone, and worried about your data present on your cell-phone? You can completely erase your important data by remote wiping. It is relatively easy on most of the devices. For example: if you want to remove the data from the iPhone then simply enable it with “ Find My Phone” and sign up to the command central “iCloud account”. 

It’s totally up to you, if you want a location tracking software then you have to look up to the company policy as it goes according to you or not. Go thoroughly before getting it all setup. 

Always update your software

Updating your software often with the latest securities and privacies prove to be safe and secure. Keeping the software update means welcoming the easier, fast, and the latest solutions. Sometimes, it’s good to wait for a week or two before installing the latest version of software to see if there is any problem with rollouts.

Install security software

Frauds for mobile phone users are increasing and becoming a forbidden problem. They work as; they track your whereabouts, send out your whole information and slow down your phone. The main issue is the users are unaware that somebody is hacking his personal information. To overcome this issue, install and use a security application on your computer to make sure you keep the software update.

Stay away from open WIFI networks

Now, mobile phones are used as a mini PC, but do not connect with unknown open WIFI networks. If you attach your phone with public WIFI the hackers will steal your credit card information and passcode without letting you know.

Write the IMEI at a secure notepad

To ensure security every mobile comes up with the international mobile equipment identity. Which comes to secure your phone, the number is present at the back of your battery. Note the IMEI number on the safe side to speed your process of getting the phone back to you.

Restore the data of your phone regularly   

Keep the backup or restore your phone regularly to have access to all the photos, music, apps and others. The backup facility also helps to find the lost or stolen phone. In case you update the Operating system and you experience the loss of data then back up services helps. Make-sure you backup once a day for the best results.

Secure your data on your sim card

If you are planning to sell your phone then keep in mind some important things before you ship it off to a stranger. The major and prior step is to remove your SD card and SIM that contain a wealth of data. Do this when you decide to sell your cell-phone or send your phone to the repair shop.

When you delete your file, Are you sure your data is deleted?

If the file seems not important to you, then you delete it from your device. Are you sure in actual fact the data is deleted. Unfortunately, the answer is no. With IT equipment, deleting a file means making space for other data. The data is stored in the form of bits and corresponding storage; this is known as logical deletion and very commonly used by all the operation systems (OS).

On the other hand, the Physical deletion of the data cannot be recovered. The data modify bit by bit creating the pre-digested content of no real substance on the storage medium

The threats from logical deletion

Mobile phones carry so much private data, which is very important to the cell-phone owner. The data can be like credit card record, contact of family & friends, purchase detail, images ( possibly include the nude pictures), videos, WIFI connection history, browser history, schedules, files, and the metadata, email, and other cloud services, logins and passwords, chat logs on social media, text messages and a great deal of other information.

Hackers are growing their skills fastly. If they succeed to gain access to your account that you have installed on your phone or other devices like banking apps, social media apps, and shopping apps it could be dangerous. So, taking preventive measures can provide you with ease and protect your cell phone data against the risk.

Measures to protect yourself

The ios users the factory set up is sufficient to protect the device but for the android users, the factory setup is not sufficient. The way to protect your data to be recovered by the hackers is to encrypt the device before factory settings. Although encryption of the data is not the perfect correct way for the protection it can help you to discourage the number of hackers.

Have you ever felt your phone vibrate in your pocket or bag, only to check it and find no notifications at all? If you’ve ever fallen for the “phantom” call or text, it may be an indicator of just how attached you are to your phone.

Continue Reading

If you’re looking to lease a charging station for an ongoing event or purchase a charging station outright, you may be concerned with making an investment in technology that could be obsolete by next year. As the mobile phone industry continues to innovate at a rapid pace so does mobile charging technology, so we understand the concern of wanting your investment to keep pace with the industry while continuing to benefit your business.

Continue Reading