By: incharged On: October 05, 2018 In: Blog Comments: 0

One of the main reasons to use a charging station at your event or place of business is to spread awareness of your brand.  With custom wrap and HD display options, a customized charging station is a great way to promote your cause. That being said, you may find yourself left with too many options if you don’t know what specific message you’re trying to spread or what goal you’re trying to accomplish. If you’re looking for a unique way to market your brand but don’t know the best way to customize your charging station, the following points may help you find the right design.

Convey your message

No matter if you’re an individual, business, or organization, everybody has a message they want to spread. Trying to communicating your message to your customers, patrons, audience members, or attendees is a straightforward way to figure out what text (if any) you want to include on your wrap.

Are you trying to showcase your overall brand or promote a particular product or event? Do you want to communicate who you are as an organization or do you just want your brand to be visible?  For example, if you’re specifically trying to increase likes on your new Facebook page, consider including the words “follow us on Facebook” in plain text on your custom wrap. Take some time to figure out what you specifically want to promote through your charging station- this might help you narrow down which text is absolutely necessary to incorporate.

Add Visual Appeal

You’ve probably spent a good deal of time perfecting your logo or brand, so why let your hard work go to waste? Incorporating your engaging artwork is a great way to draw attention to your charging station, especially if it already incorporates vivid colors. If you worry that your logo or brand isn’t eye-catching enough to draw traffic, consider using colors that fit a theme. Choosing to use seasonal colors, incorporating the color scheme of an event, or even adding a pop of bright color such as yellow or orange could be the extra touch your charging station needs.

Provide Solid Content

If your charging station doesn’t incorporate a call to action, consider adding one.  Customers and attendees don’t know what you’re trying to do, so why not ask them directly? Any of our InCharged stations that include an LED display can be pre-programmed with text, images, and videos you upload on your own. If you have a new product, an upcoming event or opportunity, are currently trying to fundraise or crowdsource, or if you’re trying to get a specific reaction or action from your audience base, this is the perfect opportunity to let it be known!

Know Your Audience

Is there a particular demographic or audience you’re looking to reach? Based on the location of your charging station, you may want to customize a charging station to the tastes of the people that will be interacting with it. For example, customers at a retail store may be engaged by different things than festival or trade-show attendees. Take some time to consider your audience base and what they want before you commit to your language, colors, and any type of call to action.

Need more help customizing your charging station? Give us a shout! We’ll gladly help you turn your charging station into an engaging, eye-catching amenity.

 

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