If you attend or organize events, you’re likely aware that phones seem to die quicker at events than in everyday use. You’ll find event attendees using any spare outlet they can find to keep their phone charged, but it’s very likely that only a handful of these people showed up to the event with less than half of their battery life left. If attendees are showing up with adequate battery life, why are they leaving with close to no power left?
This may not be on event attendees’ minds, but a bright screen can drain their battery very quickly. If you’re hosting an outdoor event, many attendees turn up their brightness the first time they try to check their phone and can’t see the screen.
People are more likely to use social apps like Instagram, Twitter, and Snapchat while at events. In fact, many event planners and marketers encourage this type of behavior before, during, and after their event. Unfortunately, these apps tend to be battery hogs and can kill battery life if being used simultaneously.
Background App Refresh
If you host conferences, trade shows, or any type of event that pushes real-time event information to attendees’ phones, this can chip away at their battery life without them knowing. Even if your event-specific polling app isn’t open on their phone for the duration of the event, these apps tend to refresh frequently and take a chunk of your battery with them.
This may sound obvious, but people tend to be on their phones more frequently at events than in their daily lives (think about it- if you were on your phone for 3-6 hours straight at your job, you’d probably get a talking to). From taking pictures to taking notes and even checking the time, this constant, frequent usage does add up in the end.
High Usage Before Arriving At Your Event
Attendees have to get to your event somehow, right? If they used GPS at all to get themselves to your venue, connected their phone to their car speakers via Bluetooth, or spent the 20 minute train ride scrolling through their emails or Facebook, they’ll likely arrive at your event with less battery life than they’d like.
These are just a few reasons why smartphones die faster while at events. While events themselves aren’t a Bermuda Triangle of battery life, they do promote smartphone behaviors that are notoriously battery-draining. To help your attendees avoid having low-battery anxiety, invest in charging stations so your attendees can enjoy the event knowing full well they’ll be able to walk out with enough charge to keep them going well after your event has ended!