At many events, attendees will split their attention between at least two screens; the screen you actually want them to pay attention to and their phone. No matter how hard you try, there really is no fighting it- people will continually use their phone throughout your event no matter how badly you want their attention.
Rather than finding ways to force your attendees to give their attention to what you want, bring your content to them!
For Retail Locations, Bars, and Restaurants
Encourage people to check in on location-based apps like Foursquare, Where, Gowalla, or post that they’re in your location on Twitter, Snapchat, Facebook, or Instagram. Not only will you gain useful information about which customers frequent your location, but you’ll reach other potential customers in their sphere of influence who may have never visited your location before!
For Conferences and Trade Shows
Many exhibition events like conferences and trade shows take advantage of the real estate they have to work with. These types of events can boast a multitude of spaces of all shapes and sizes, each of which will likely have its own display screen. Utilizing software like NiceMeeting allows presenters to shale their presentations with attendees in real time on their phones, combining the split-screen attention phenomenon into one common goal. NiceMeeting includes integrated polling and even boasts an option for attendees to push questions to the speaker or host in real time. The best part? All interactions in the app are recorded so conference planners can track individual users.
If your event operates more on a “free roaming” basis with limited small sessions, consider setting up a dashboard or social wall in a common area for all of your attendees to see. Encourage attendees to provide feedback via an event hashtag, through a structured survey through a polling app, or during their initial registration. Social walls can show updates to live polling results, “gamification” scores, and your event appropriate social content all in one place. It’s well known that the best way to get someone to pay attention is to display their name up on a big screen!
For Concerts and Sporting Events
As soon as the action stops, most concert or sporting event goers give all of their attention to their phone. Encourage your attendees to interact with the venue by sending messages to the venue so they can be displayed up on a scoreboard or on-stage screen. If you’re looking for a way to drive concessions or merchandise sales, Bluetooth beacons are a great way to let your attendees know any services you have to offer and how they can access them. If an attendee wanders close enough to a particular vendor area, have a coupon automatically sent to their phone for a slight discount on snacks, drinks, or merchandise. This is a great way to help fans interact with the entire brand of a team or artist rather than just enjoying the show!